Update 3:45PM ET: Per David Perez, the head of communications for gaming at Logitech, the simplest answer is the correct one — he says they simply wrapped that Xbox Series X.
A white Xbox Series X has appeared in Logitech’s latest Astro Gaming commercial. The white model appears in a new ad for the Logitech-owned Astro Gaming headphone line, featuring the new A30 wireless headphones that are compatible with Xbox Series X, PS5, and more. The commercial shows a white Xbox Series X alongside a regular PS5 and the white and pink Blue Yeti microphones that were part of a collaboration between Logitech and Blue.
Logitech-owned Astro Gaming might have chosen to use a custom white wrap on the Xbox Series X, but the company hasn’t customized any other products shown in the ad, so it would be an odd choice to single out Microsoft’s console. VGC spotted the white Xbox Series X earlier today.
Microsoft currently only ships the Xbox Series X in black, and it uses white for its more affordable Xbox Series S console. The Xbox Series S also ships with a white controller, which is also visible in the ad.
The white Xbox Series X appearance comes just days after Logitech announced its G Cloud Gaming Handheld in a close partnership with Microsoft and Nvidia. Logitech has worked with Microsoft on the handheld to bundle Xbox Cloud Gaming, and Microsoft has even helped promote the device on its Xbox marketing channels.
This wouldn’t be the first time a white version of Xbox hardware has leaked. In fact, it has happened several times. A white version of the Xbox Series X controller leaked ahead of Microsoft officially announcing the Xbox Series S, and then the white Series S was also leaked before it was announced.